Marketo Certified Expert Certification Practice Test

How does Marketo define a trigger campaign?

1. A campaign requiring manual initiation

2. A campaign that automatically turns off if inactive

3. A scheduled campaign occurring at a fixed time

4. A campaign that responds to user interactions

The correct answer is: A campaign that responds to user interactions

Marketo defines a trigger campaign as one that responds directly to user interactions, which means it is designed to automatically activate based on specific actions taken by users, such as filling out a form, clicking a link, or engaging with an email. This type of campaign enables marketers to deliver timely and relevant content to prospects and customers, enhancing user engagement and optimizing lead nurturing efforts. Trigger campaigns are highly effective because they allow for personalized messaging that aligns with the user's behavior, making it easier to guide them through the buyer's journey effectively. This responsiveness to user actions sets them apart from other campaign types, such as scheduled campaigns that are set to launch at predetermined times or those that require manual intervention to initiate.