Marketo Certified Expert Certification Practice Test

In which type of campaign can Date/Time tokens be used in Advanced Wait?

1. Batch Campaigns

2. Trigger Campaigns

3. Integrated Campaigns

4. Token Campaigns

The correct answer is: Trigger Campaigns

Date/Time tokens can be utilized in Advanced Wait steps of Trigger Campaigns because these types of campaigns are designed to respond to specific actions or events in real-time. Trigger Campaigns react immediately to a change, such as a lead filling out a form or reaching a specific score, making them ideal for dynamic timing adjustments based on the lead's behavior. In contrast, Batch Campaigns typically process leads in bulk at predefined intervals, which limits their ability to adapt in real-time when conditions change. Integrated Campaigns may involve multiple systems or platforms, but they do not inherently include the dynamic nature needed for Date/Time tokens in an Advanced Wait. Token Campaigns do utilize tokens, but this is not specific to the use of Date/Time tokens in Advanced Wait steps. Thus, the correct choice emphasizes how Trigger Campaigns leverage real-time decision-making and timing, making them suitable for implementing sophisticated timing strategies using Date/Time tokens.