Marketo Certified Expert Certification Practice Test

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To optimize a landing page for SEO, which action should a marketer take to enter keywords?

SEO Settings
Page Meta Tags
Override Template Behavior
SEO Details

The correct answer is: Page Meta Tags

The correct choice revolves around utilizing Page Meta Tags to optimize a landing page for SEO. Page Meta Tags play a crucial role in SEO as they provide essential information about the webpage content to search engines. By entering relevant keywords into the meta title and meta description fields, marketers can significantly enhance the visibility of their pages in search engine results. Meta tags are used by search engines to understand what a page is about, and they're also displayed in search results. Including targeted keywords in these tags helps increase the chances of the page being ranked higher for those terms. This practice aligns with SEO best practices, making the selection of Page Meta Tags the most effective choice for keyword optimization on a landing page. While other options may relate to SEO adjustments or settings, they do not focus specifically on the foundational action of entering keywords in a way that affects search engine visibility directly.