Marketo Certified Expert Certification Practice Test

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What are the flow actions in a Smart Campaign?

Change score, wait, send email, change data value
Results, subscriptions, schedule, smart list, flow
My tokens, setup, early stage prospects
Check duplicate, create a new lead

The correct answer is: Change score, wait, send email, change data value

The flow actions in a Smart Campaign pertain to the specific steps and tasks that the campaign executes as defined by the marketer. The actions listed include adjusting a lead's score, pausing the flow for a set duration, sending out emails, and modifying data values associated with leads. These actions are integral to the functionality of a Smart Campaign because they enable marketers to automate various processes. For example, changing a score allows for the prioritization of leads based on their engagement, while sending emails facilitates direct communication with prospects. The ability to wait ensures that the campaign follows a timeline that aligns with marketing strategies, and changing data values helps in dynamically updating lead information for better targeting and nurturing. By understanding these flow actions, marketers can create more sophisticated campaigns that respond to lead behaviors and interactions, enhancing their overall marketing effectiveness.