Marketo Certified Expert Certification Practice Test

What functionality should a marketer use to ask US leads for their state on a form?

1. Hidden field

2. Conditional formatting

3. Field tests

4. Visibility rules

The correct answer is: Visibility rules

Using visibility rules is the most effective option for asking US leads for their state on a form because it allows for dynamic control over which fields are displayed based on specific criteria. With visibility rules, you can customize the user experience by showing the state field only when it is relevant, such as when a user selects the USA from a country dropdown. This approach ensures that the form remains clean and user-friendly, reducing potential confusion for leads. Visibility rules help segment leads effectively, enhancing data collection without overwhelming users with irrelevant questions. Using this method can improve completion rates and the quality of data collected by ensuring that only pertinent fields are displayed to the user. Other methods like hidden fields don't allow for user interaction and provide no way to capture the needed information visually. Conditional formatting generally applies to the visual presentation of the form but does not address displaying or hiding fields based on user input. Field tests are used to evaluate the effectiveness of certain form elements rather than actively managing what users see based on their responses.