Marketo Certified Expert Certification Practice Test

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What is the first step to ensure that emails are sent in an activated engagement program?

The quality of the deliverability is not checked.
Members have not been added to the engagement program.
The CRM sync with the engagement program is not activated.
The engagement score has not had sufficient time to calculate.

The correct answer is: Members have not been added to the engagement program.

To ensure that emails are sent in an activated engagement program, it is crucial that members have been added to the engagement program. Without adding members, there is no audience for the program to engage with, making it impossible for automated emails to be dispatched. The engagement program relies on having a defined list of contacts to send scheduled emails and content designed to nurture those members over time. Once members are successfully added, the program can evaluate their engagement behavior and trigger relevant emails at predetermined intervals. This foundational step is essential for any engagement strategy to be effective, as it directly influences the success of the campaign in reaching and engaging the intended audience. Thus, making sure that the program has members is the first and most critical step to ensure functionality and effectiveness in sending emails.