Marketo Certified Expert Certification Practice Test

What should a marketer do to display the full product names on a form that contains product codes in the CRM?

1. Use Mask Input to change the display value of the picklist items

2. Use Progressive Profiling to change the display value of the picklist items

3. Use a different Display Value and Stored Value in the picklist items

4. Use a custom Visibility Rule to change the picklist items

The correct answer is: Use a different Display Value and Stored Value in the picklist items

To display full product names on a form that contains product codes in the CRM, utilizing a different Display Value and Stored Value in the picklist items is the most effective approach. The Display Value is the information presented to the user, while the Stored Value is what the system retains in the database when the user submits the form. By differentiating these values, marketers can show a user-friendly name (the full product name) on the form, while still storing the more concise product code in the database. This strategy enhances user experience by making the form more understandable and relatable. Users are likely to appreciate seeing a recognizable name instead of a code, which may not provide enough context or clarity about what they are selecting. This method also helps maintain system integrity by ensuring that the correct values are captured for backend processes, reporting, and integration with other systems. Other options may not provide the same level of clarity or effectiveness as using the Display Value and Stored Value combination. For instance, masking input or applying progressive profiling deals more with how data is presented interactively rather than adjusting what is saved in the system versus what the user sees. Similarly, custom visibility rules typically pertain to showing or hiding certain elements based on user actions rather than altering what is displayed versus stored