Marketo Certified Expert Certification Practice Test

When does Marketo start to consider a website visitor a known lead?

1. Once the un-cookied visitor lands on any Munchkin-tracked landing page

2. Once the visitor submits an email address through a Marketo form

3. When the lead visits the page more than three times

4. When the lead is no longer marketing suspended

The correct answer is: Once the visitor submits an email address through a Marketo form

Marketo considers a website visitor a known lead once the visitor submits an email address through a Marketo form. This action effectively captures the visitor's identity and associates it with their activities on the site. When a visitor fills out a form, it typically means they are engaging with your content and are willing to provide their information in exchange for something of value, such as a download, a subscription, or access to gated content. This process not only makes the visitor known within the Marketo system but also helps to build a comprehensive profile based on their previous interactions and behaviors. Once identified, Marketo can track their activities, nurture the lead through targeted campaigns, and personalize communications according to the lead's interests and preferences. This principle is fundamental to lead management and marketing automation strategies. The other options do not effectively establish a lead's identity in Marketo’s system. Un-cookied visitors landing on Munchkin-tracked pages would still be anonymous until they engage further by providing identifiable information. Visiting a page multiple times does not imply an identification of the visitor unless they interact with your marketing forms. Finally, being "no longer marketing suspended" pertains to the lead's status and does not directly relate to the identification of the lead prior to that point