Marketo Certified Expert Certification Practice Test

When would you use a static list?

1. When you want to export records to Word

2. When you want to filter on CRM fields

3. When you want to import leads from another system

4. When you want to filter on behavior

The correct answer is: When you want to import leads from another system

A static list is particularly useful when you want to create a fixed group of leads or records that does not change over time. This type of list is ideal for scenarios where you need to manage a specific set of contacts, such as when importing leads from another system. By utilizing a static list for this purpose, you can ensure that the imported leads are captured without the risk of them being altered or updated dynamically, which is critical during the migration or integration process. In contrast, other options involve filtering or segmentation of leads based on dynamic criteria. For instance, filtering on CRM fields or behavior typically requires a smart list, which can automatically update based on changes in those fields or activities. Static lists are designed to remain constant, making them less suited for scenarios where ongoing adjustments based on user actions or data changes are necessary.