Marketo Certified Expert Certification Practice Test

Which feature allows for scheduling campaigns to not run on weekends?

1. Marketing Calendar

2. Program Schedule View

3. Trigger Campaign Settings

4. Auto-Response Settings

The correct answer is: Marketing Calendar

The Marketing Calendar feature in Marketo is designed to provide a visual overview of your marketing activities and campaigns, including their scheduled times and dates. One of the key functionalities of the Marketing Calendar is its ability to manage the timing of campaigns, allowing users to specify certain parameters, such as scheduling campaigns to avoid weekends. This ensures that the campaigns are executed at the most optimal times, aligned with business hours and audience availability. Using the Marketing Calendar, users can easily see all planned campaigns and make adjustments to their scheduling as needed, aiding in strategic planning and execution. This feature enriches campaign management by allowing for thorough oversight of the marketing schedule in a comprehensive, organized manner. The other options focus on different aspects of campaign management. The Program Schedule View enables users to see and set specific details about when a campaign starts and ends but does not inherently allow for weekend exclusions. Trigger Campaign Settings primarily deal with defining when a campaign should be executed based on specific triggers, which may not include weekend restrictions. Auto-Response Settings are typically related to automating responses based on user actions, rather than scheduling overall campaign deployment times.