Marketo Certified Expert Certification Practice Test

Which format is NOT acceptable for list imports to Marketo?

1. Comma separated values

2. Excel spreadsheet

3. Semicolon separated values

4. Tab delimited

The correct answer is: Excel spreadsheet

The format that is not acceptable for list imports to Marketo is an Excel spreadsheet. Marketo specifically supports importing data in certain file formats that are more compatible with its processing systems. These acceptable formats include comma-separated values (CSV), semicolon-separated values, and tab-delimited formats, all of which are plaintext formats that allow for straightforward parsing of data. Excel spreadsheets, while commonly used for data management, are not directly supported for imports into Marketo because they often contain additional formatting, formulas, and other elements that can complicate the import process. Marketo requires a clean and simple data structure for imports to ensure efficient loading and processing, which is why it restricts imports to the specified file formats.