Marketo Certified Expert Certification Practice Test

Which of the following is NOT a column that you can add in an Email Performance Report?

1. Hard Bounces

2. Unsubscribed

3. Engagement score

4. Clicked

The correct answer is: Engagement score

The correct answer is the engagement score. In the context of an Email Performance Report, engagement score is not a standard metric that can be displayed as a column within the report. Engagement scores are typically calculated based on a variety of factors, such as email interactions and behaviors, but they are not a direct measure of individual email campaign performance and thus cannot be directly added as a metric in this specific report format. In contrast, metrics such as hard bounces, unsubscribed, and clicked are standard representations of audience interactions with the email campaign. Hard bounces indicate the emails that could not be delivered, unsubscribed tracks how many recipients opted out of receiving further emails, and clicked measures the number of individuals who clicked on links within the email. All of these metrics provide direct insights into the effectiveness of the email campaign and can be useful for analyzing performance.