Marketo Certified Expert Certification Practice Test

Which of the following items define how many times a lead runs through the Flow steps in a Smart Campaign?

1. Auto assignment rules

2. Smart Lists

3. Qualification rules

4. Membership status

The correct answer is: Qualification rules

The number of times a lead runs through the Flow steps in a Smart Campaign is primarily determined by qualification rules, which are designed to assess whether a lead meets specific criteria necessary to move through the various stages of the campaign. These qualification rules ensure that leads are evaluated against the defined criteria at each step, allowing only those that qualify to proceed. For instance, if a lead meets the criteria established in the qualification rules during one evaluation but does not meet them in subsequent evaluations, they may either advance or be excluded from repeating the flow steps. This dynamic assessment of qualifying attributes allows marketers to control how interactions with leads are tailored based on their ongoing behaviors and characteristics. The other options relate to different aspects of lead management within Marketo but do not directly define how often leads repeat flow actions. Auto assignment rules manage lead distribution but do not dictate flow repetitiveness. Smart Lists filter leads based on defined criteria but do not control the frequency of flow executions. Membership status indicates a lead's association with various programs but does not influence how many times they go through flow steps.