Marketo Certified Expert Certification Practice Test

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Which of the following report types is used to show engagement over time?

Performance Report
Engagement Report
Channel Performance Report
Revenue Analyzer

The correct answer is: Engagement Report

The Engagement Report is specifically designed to illustrate engagement metrics over a period of time. It aggregates data on how users interact with content, campaigns, and other touchpoints, allowing marketers to analyze trends and patterns in user behavior over designated timeframes. This type of report provides insight into the effectiveness of marketing efforts, making it easier to adjust strategies based on observed engagement levels. On the other hand, while the Performance Report may show overall campaign performance, it does not specifically focus on engagement metrics over time. The Channel Performance Report analyzes the performance of various channels but not necessarily engagement trends. The Revenue Analyzer, while valuable for understanding revenue generation, primarily focuses on financial metrics rather than engagement patterns over time.