Marketo Certified Expert Certification Practice Test

Which option is a feature of Engagement Programs?

1. Creating static lists of leads

2. Automating lead scoring

3. Sending emails based on predefined cadences

4. Integrating with social media analytics

The correct answer is: Sending emails based on predefined cadences

Engagement Programs are specifically designed to facilitate a nurturing process where leads are sent emails based on predefined schedules or cadences. This allows marketers to maintain consistent communication with prospects over time, nurturing them through various stages of the buyer's journey. The primary goal of these programs is to engage leads meaningfully and maintain an ongoing conversation, which is achieved through the strategic timing and frequency of emails. The feature of sending emails according to a set cadence enhances audience engagement and allows for personalized touchpoints, enabling companies to build stronger relationships with their leads. Meanwhile, the other options, such as creating static lists of leads, automating lead scoring, and integrating with social media analytics, while important features in their own right, do not encompass the core function of Engagement Programs as effectively as predefined email cadences do.