Marketo Certified Expert Certification Practice Test

You should use the Leads by Source Report to do which of the following?

1. View form fillouts

2. Monitor web traffic

3. View Marketo acquisition programs

4. Compare the lead generating and opportunity creation performance of your lead sources

The correct answer is: Compare the lead generating and opportunity creation performance of your lead sources

The Leads by Source Report is specifically designed to provide insights into the performance of different lead sources in terms of both lead generation and opportunity creation. By analyzing this report, you can determine how effectively each lead source contributes not only to the number of leads but also to the overall conversion of those leads into opportunities. This is vital for assessing the return on investment for various marketing initiatives and optimizing future campaigns based on performance data. Choosing this report allows marketers to strategically allocate resources and make informed decisions on where to focus their efforts to maximize lead generation and sales opportunities. It is essential for understanding the effectiveness of different sources in contributing to the sales funnel, thus guiding marketing and sales strategies. Although the other options may relate to lead management or tracking, they do not directly pertain to comparing the performance of lead sources in a way that assesses their impact on both lead generation and opportunity creation, which is the specific functionality provided by the Leads by Source Report.