Marketo Certified Expert Certification Practice Test

You want to set a batch campaign to run on a consistent and ongoing basis. How frequently can batch campaigns be scheduled to recur?

1. Daily

2. Hourly

3. Annually

4. Batch campaigns cannot be scheduled

The correct answer is: Daily

Batch campaigns in Marketo can be scheduled to recur on a daily basis, allowing marketers to automate marketing tasks and ensure regular communication with their audience. This scheduling flexibility is important for maintaining engagement with leads and customers by sending out regular updates, promotional offers, or reminders without manual intervention. Daily recurrence is a common frequency used in marketing strategies, as it enables teams to efficiently manage tasks such as lead nurturing or seasonal campaigns. In contrast, batch campaigns cannot be set to run hourly, which would create implications for system performance and data usage, potentially leading to issues if too many operations are conducted in a short timeframe. While annual scheduling is certainly an option for campaigns that are strategically planned for the long term, it doesn't support the ongoing engagement that many marketers desire. The option of stating that batch campaigns cannot be scheduled at all is incorrect, as Marketo does provide tools for automation and scheduling of these campaigns.